Many technology publishers divide the “world” into Apple side and Android side, the typical binary world view that exists only in comics such as Marvel’s series.
I’m an user of both worlds; I own iPhones and iPads, I also own Android mobile phones. I can still count all the phones that I ever used: the first one being Motorola that I worked part-time for a month to buy, then several models of Nokia and one model of Siemens, HTC Dimond is the first smartphone I owned, then Samsung, Apple, Samsung….. until I meet OPPO.
OPPO has been on the rise in recent years, and in my opinion, it looks poised to take over the Android market in the next five years. In this article, I’ll share my thoughts on why I think OPPO will come to dominate the Android market.
OPPO’s history and current market position
OPPO is a Chinese electronics company that was founded in 2004. It is currently the fifth largest smartphone manufacturer in the world. OPPO has a strong presence in China and other Asian markets, and it is rapidly expanding its global reach.
OPPO has always been an innovative company. It was one of the first manufacturers to introduce phones with rotating cameras. It also released the world’s thinnest phone in 2014. In 2016, OPPO became the first company to launch a phone with 5x optical zoom.
OPPO’s products are well-designed and offer great value for money. The company’s phones are very popular in China and other Asian markets. OPPO has a strong brand and is rapidly gaining market share in Europe and North America.
I think OPPO will dominate the Android market within years. The company’s history of innovation, strong brand, and excellent products make it well-positioned to take over the top spot from Samsung.
Cutting-edge technologies that surprise people every year
OPPO has a history of releasing cutting-edge technology that surprises people every year. In March of 2014, the OPPO Find 7 boasts a charging speed 4x faster than conventional chargers called VOOC. In 2016, OPPO released the world’s first smartphone with a 16-megapixel front-facing camera. In 2017, they released the world’s first smartphone with a bezel-less design. And in 2018, they released the world’s first smartphone with a 10x lossless zoom camera. In 2020, OPPO Find X Lamborghini introduced the world to the next revolution in charging speed – SuperVOOC, its maximum charging power is close to 50W, and it only takes 35 minutes to fully charge. In 2021, OPPO’s flagship model Find X3 Pro comes with the world’s first microscopic camera in a mobile phone. The same year, OPPO demonstrated OPPOX2021 with an amazing expandable screen. In 2022, OPPO Find N surprised the world with a folding mobile phone without visible folding mark in the middle of the screen… just to name a few.
OPPO is always pushing the envelope and releasing innovative new products that is practical to users. I think this will carry far and strong, and OPPO will dominate the Android market within the next few years.
Sponsor international sports events and esports events
In recent years, OPPO earns global exposure with sponsorship to important sports events, such as Wimbledon, UEFA, and also local sponsorship in different region.
The image of sports and athletes give OPPO a very positive image boost.
And OPPO is also investing in co-branding with popular games such as PUBG and League of Legends, and in order to tame those young geeks in the esports world, OPPO must have its ace in the sleeves.
OPPO demonstrates the true meaning of “Stay Hungry, Stay Foolish”
“Stay hungry, stay foolish” is one of the most famous sentences by Steve Jobs, but only OPPO walks in this Path, and is always innovating and improving their products.
There are many Chinese brands are fighting in the mobile device global market share, you must be familiar with Xiaomi, Huawei, Honor and even Techno. And in the global market, you have Apple and Samsung. Fighting market share with the wealthiest company in the world is no easy job, but OPPO finds its way maneuver through the market without any satire.
The truth is, the one that walks in the front will not want to look back at the barking dogs.
All of these factors combined make OPPO a very strong contender to dominate the Android market within the next few years.
- Moral business culture, do more and say less. OPPO is doing more and saying less, their actions speak for themselves.
- Focus on delivering great products and services to customers, OPPO is constantly innovating and introducing new technologies that make their products better.
- OPPO has a strong commitment to quality and customer service. We stand by our products and services and we’re always looking for ways to improve them.
- A truly global company with a presence in over 40 markets around the world and still expanding.
- OPPO gives priority to continue investing in research and development, marketing, and expansion into new markets.
The possible challenges for OPPO
OPPO has many respectable competitors, as it continues the global growth it must take some steps to gain more market shares.
- One of the biggest challenges will be to convince users to switch from other Android brands.
- OPPO will need to provide a compelling reason for users to switch, such as offering better hardware or software features.
- Another challenge will be to maintain a high level of quality control as OPPO expands its product lineup.
- Finally, OPPO will need to deal with intensifying competition from other Android brands.
Despite these challenges, I believe that OPPO has the potential to dominate the Android market within a few years. The company has already shown that it can manufacture high-quality products and it has a strong brand in China. If OPPO can successfully expand into more markets and convince users to switch from other brands, it could become the leading Android manufacturer within a few years.